How to Create a PR Plan for Your Self-Published Book
Book Publicists Spill Their Secrets Many self-published authors have found out only too late that having a PR plan in place before you release your book dramatically increases its chance of success. So how can...
Creative Book Marketing Tips from 11 Self-Published Authors
Self-publishing is a rewarding, empowering experience, and a great way to get your message out there to a (potentially) limitless audience. When done correctly, self-publishing can be a way to grow your...
The Language Exchange Community: An Ode to Livemocha
What is one thing that unites the human species — aside from the internet? It’s language. As human beings, we use words to express thoughts and evoke emotion. And when you have a language learning platform...
On Vanity Presses, True Self-Publishing, and One Author’s Tenacity
In the article “Meet Douglas Gardham, the hardest-working Canadian novelist you’ve never heard of,” Globe and Mail Books Editor Mark Medley features a Canadian author who has travelled every weekend for the...
Avoid These Publishing Rip-Offs
Publishing is a risky business. Whether you opt for self-publishing or score a deal with a Big Five publisher, there is no guarantee that you will win lots of sales in the end. In an industry where going it...
Author April Klasen: How Thinking Like A Reader Transformed My Marketing
Today’s post features self-published author (and savvy book marketer) April Klasen . Over to you, April! Marketing when you self-publish is a bitch. You have a good story wearing a nice cover and it’s...
Why I Don’t Work for “Exposure” as a Copywriter
A few days ago, I received a call from a prospective client asking me what I would charge to write some short, industry-related posts for his blog. When I gave him a quote, he balked and said he couldn’t...
5 Counterintuitive Tips to Improve Your Writing in Business and Beyond
In my writing career, I’ve learned that sometimes drafting a good piece involves disregarding everything you thought you knew about writing. Writers’ clichés such as “write what you know,” and “it isn’t what...
Cover Letters: A Necessary Evil?
Last weekend, I read #GIRLBOSS by Sophia Amoruso, founder of the popular retailer Nasty Gal, which sells clothing, swimwear, shoes, and vintage. #GIRLBOSS is Sophia’s rags-to-riches memoir/manifesto on female...
The Impact of an Editor: Maxim Example
Because we work behind the scenes, a lot of people don’t realize exactly how much of a difference an editor can make. Last year, Maxim switched editors, hiring their very first female editor-in-chief, Kate...